OUTREACH INFRASTRUCTURE

The Outreach Matrix

No single inbox or account carries the business. Every relationship gets its own dedicated line — email or social — a real person behind it, a capacity it has earned, and a lane it never has to share.

14
Email addresses across the matrix
16
Personal social accounts tracked (IG/FB/LinkedIn/WhatsApp × 4 people)
IMAP
Reply detection live on every active email address
1:1
Real profile behind every address and account — never a shared identity

Email — 14 addresses, each with one job

Two providers, seven segments each — a business mailbox for the relationships that matter most, a personal one held in reserve for overflow.

Send engineoutreach-engine/scripts/send-email.mjs (+ shared _shared/zoho-mailer.mjs)
Status (17 Aug)9 / 11 real mailboxes SMTP-auth verified — 4 Zoho (fixed from a broken stale password) + 5 Gmail overflow (newly wired). 2 Gmail pending — Gulfisha's and Shabiha's app-passwords not given yet.
Review gateNothing sends without Baserow Ready to Send ticked (table 955) — same human-approval gate as job-engine.
ARISE
Zoho — Business 4 active · 3 warming up
Gmail — Overflow 7 active · fully warmed
Active — sending history, full capacity Warming up — new address, ramping capacity

Social — personal outreach accounts

Same principle as email — a real person's own account, not a shared/anonymous one. Used to warm up a lead before a message ever goes out: follow, like, comment first, so a DM doesn't land from a stranger. Manual today by design; planned content across these channels (Remotion/Flux pipeline) is being tested separately via Hermes.

Active — real account, in use Pending — real account coming N/A — not on this platform

Warm-up order: Instagram → Facebook → LinkedIn → WhatsApp. Follow/like/comment builds familiarity first; WhatsApp — the highest-trust channel — comes last, after some real interaction exists.

Safe daily limits, per account

Manual, personal-account activity — not an officially published platform limit (no platform publishes one, on purpose), but a widely-observed safe range before spam/report-detection kicks in. Same warm-up shape as email: start low, ramp weekly.

Platform Action Week 1 Week 4+ Risk if exceeded

Per person, all platforms combined: ~50-60 touches/day to start (~20-30 min manual work), ramping to ~120-150/day by week 4.

Combined daily outreach target (16 Aug baseline)

Email capacity (already active) + social direct-outreach at Week 1 pace (DM/Message/Connection-request only — not the warm-up like/follow/comment actions above).

310
Email — 7 Zoho + 7 Gmail, current active capacity
~96
Social — IG+FB+LinkedIn, Week 1 pace, 4 people
~405
Combined target to start — Email+IG+FB+LinkedIn
~480
Same, + WhatsApp (~72/day, 4 people)

Grows as: Gulfisha/Shabiha's pending IG/FB go active (+~50-60/day), and the 3 warming Zoho mailboxes ramp 15→60/day. Realistic steady-state a few weeks out: ~650-750/day.

Reputation is earned, not assumed

Email warm-up specifically — a new address can't send like an established one, and shouldn't. Capacity grows week over week as the mailbox proves itself.

A brand-new address starts at a fifth of its eventual pace. By week four it's carrying 4× its opening capacity — earned, not assumed on day one.

60 40 25 15 warmed avg Week 1 Week 2 Week 3 Week 4+ 15/day 25/day 40/day 60/day

One inbox, or a managed matrix

The difference isn't visible in a single email — it shows up the first time something goes wrong.

⚠ Single mailbox
Everything routed through one address
  • Every reply, bounce, and complaint lands in one inbox — signal drowns in noise
  • One spam flag or block pauses the entire business, not one relationship
  • The same sender for every audience reads as a mass mailer, not a person
  • Capacity has a hard ceiling — can't scale without risking the one address you have
✓ Managed matrix
A dedicated line for every relationship
  • Each segment's replies land in its own inbox — nothing gets lost
  • An issue on one address is isolated — the other lanes keep running
  • A real name and real profile behind every address — it reads as a person
  • New capacity comes from adding a lane, not overloading an existing one